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How to Qualify Export Leads Before They Reach Your Sales Team
A practical framework for qualifying international B2B leads — role, company fit and need — before they take up your sales representative's time.
Covers why unqualified leads cost more than they save once a sales representative's time is factored in; a simple three-part qualification filter (role, company fit, need); how qualification criteria should differ by region and industry (an EPC firm evaluating a valve spec looks different from a plant buyer evaluating packaging equipment); and how to build qualification into an outsourced SDR program's SLA from day one rather than adding it after volume becomes a problem.
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