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Local Market Representative vs Outsourced SDR: How to Decide
A decision framework for exporters weighing an in-country local market representative against an India-based outsourced SDR team — or using both.
Breaks down what each model is actually good at — a local market representative brings in-person presence, relationship capital and sometimes legal representation; an outsourced SDR brings fast, low-cost pipeline-building and qualification. Offers a simple decision framework based on market maturity, deal complexity and cultural buying norms, and describes the common hybrid pattern of using GlobalSDO to validate a market before appointing a local representative.
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