The situation
Where the engagement started
A steel and alloy trading business operating in a competitive, low-margin market relied on existing relationships. It needed a repeatable way to find and win new customers without adding a large internal sales team.
What was missing
- Growth limited to existing relationships.
- Thin margins that made expensive sales hires hard to justify.
- No consistent system for finding new buyers.
What was done
Combined tele-calling, field visits and multi-channel outreach.
Used cross-functional teams to cover prospecting and follow-up.
Operated with minimal supervision from the client.
Focused on repeat business as well as first orders.
Results
- 70+ new customers acquired
- About 30% revenue growth
- Recurring business from new customers
- Minimal supervision needed from the client
Why it worked
A structured, multi-channel outbound system turned new-customer acquisition into a routine process instead of a matter of luck.
What this means for exporters
The same managed-function model, remote research and outreach with accountable reporting, is what GlobalSDO offers exporters.